We can dramatically increase global food availability and environmental sustainability by using more of our crops to feed people directly and less to fatten livestock.
—Jonathan A. Foley, director of the Institute on the Environment, U of MN
Don’t eat anything your great-grandmother wouldn’t recognize as food.
—Michael Pollan
Cooking is at once child’s play and adult joy. And cooking done with care is an act of love.
—Craig Claiborne
People who eat according to the rules of a traditional food culture are generally healthier than those of us eating a modern Western diet of processed food.
—Michael Pollan
Food Entrepreneurs Part IV: Tomgirl Juice Co.
Natalie and I are finding it really fun to interview the Burlingon areas’ remarkable food entrepreneurs. And, this week’s addition to our series on these hard-working food artists was especially fun because of the wonderful energy of Gabrielle Kammerer, the owner of Tomgirl Juice Co. I know you’ll find Natalie’s observations on what it takes to create a new food business enlightening. Enjoy!
A bientĂ´t!
Upon walking into Tomgirl Juice Co., my day was brightened by the charming shop filled with whimsical yellow tissue paper flowers that hung from the ceiling. Bronwyn and I were warmly greeted by the owner, Gabrielle Kammerer (pictured above on the right), who was equally as vibrant as the colorful juices that filled the shelves. Tomgirl Juice Co. is an organic juice company located in Burlington’s South End that focuses on locally grown and wild produce. Gabrielle’s goal is to use local “superfoods” to aid in the “thoughtful consumption of color”. Oftentimes, we think of superfoods as products that are grown afar, such as as goji berries. However, Gabrielle explains that there are tons of “superfoods” that are fresh and packed with nutrients in our own backyards. Tomgirl sells a variety of unique seasonal juices, such as Butternut Squash and Sweet Potato, nut milks, like Maple Sunflower Seed, and a variety of other goodies, from seasonal soups to chia puddings. Gabrielle also offers a variety of cleanses to fit anyone’s personal goals and comfort level. Visit Tomgirl’s website here to stay up to date on juices and treats offered each day.
Passion and Hard Work
A little over a decade ago, Gabrielle Kammerer could be seen riding her bike in below freezing temperatures with a helmet, bomber jacket, tights, thick socks, and an April Cornell dress blowing in the wind as she raced to deliver juice on her lunch break. How Gabrielle’s life led her to the creation of Tomgirl is anything but a straight trajectory, but there’s an inspiring common thread of passion, hard work, sacrifice and risk taking that guided her entire journey.
Food Can Be Fun
With her interest in photography and influence from her father, a commercial artist, Gabrielle has always had a creative drive. However, her interest in food was not illuminated until her teenage years after visiting a Trader Joe’s for the first time. The creative and colorful packaging triggered something in her, making her realize that food can be a fun outlet of expression too.
Colorful Oaxacan Agua Frescas
Her interest in food and color deepened during a trip to Oaxaca at the age of 20, where the many layers of flavor that went into each dish excited her eyes and palate. She became fascinated by the chocolate makers who would grind chocolate to their personal taste, and make a paste that would be used in moles as well as hot chocolate and desserts. This handcrafting was an art form that made food personal. It was the opposite of her experience in the US, and the opposite of processed foods and supermarket production. What really captivated her about Oaxaca was the beautiful fresh fruit Aguas Frescas that came in a rainbow of colors filled with slices of fresh fruit.
An Infinity Company
Now, in a brightly lit shop with her own colorful juices, she reflects on the variety of her creative endeavors predating Tomgirl including: helping to design a bathing suit line, starting a gingerbread cookie company, and working for Katrina Markoff at Vosges Chocolate. However, Gabrielle came to realize that she wanted to move in a more health conscious direction, specifically focusing on tomatoes. To Gabrielle, tomatoes represent power through femininity and sensuality. She began thinking about an idea to create a tomato juice company that would come in an array of different colored tomatoes, and thus, different colored juices, similar to the Aguas Frescas in Oaxaca. This idea evolved further into Tomgirl Juice Co., what Gabrielle calls an “infinity company”, that could become an endless number of products under one label. She felt she had come up with an entity that embodied all the qualities that she admired, and gave her room to be creative and express the feminine power and energy she had discovered in Mexico.
Leap of Faith
Gabrielle then started doing what she knew how to do best – learning from the experts! She worked for two different juice companies simultaneously, learning different juices techniques and flavor combinations. After hearing from a friend how wonderful the food scene was in Burlington, she knew she had to make a go of it. Gabrielle bought a one-way ticket and arrived with no money to her name, but she magically felt at home in Vermont.
Grassroots Phenomenon
Once she felt confident that she could make her own juice, she was working at April Cornell during the day and juice making all the time in-between. She started training herself to wake up early. She perfected a positive mood to make juice even though it meant she had no time for anything else outside of her job.  The time she’d spent making gingerbread cookies had taught her how to “make things fast,” which was helpful.  She started selling juice during her lunch breaks, and after work–queue the intro bike scene– and signed up for events where she sold her juice as well. From leaving different juices on neighbors’ cars and mailboxes, to personally handing them out to strangers on Church Street, Gabrielle’s juice company started as a grassroots phenomenon.
Right Intentions
Today, with a staff of eight, Tomgirl Juice Co. makes 150 juices every day. Gabrielle does not believe in “controlling” the fruits and vegetables she works with. There are certain juicing standards she upholds to preserve the integrity of each juice. “You must have the right intentions go into each juice”, Gabrielle emphasizes. For example, she’ll never juice a berry; instead she blends them into a drink. In addition, there are certain produce she will never filter, such as grapefruits, ginger and wheatgrass because this overworks the juice. In addition to giving her juices the utmost respect and care, Gabrielle shares this treatment with her staff. This includes giving  them an hour lunch break so that everyone has time to enjoy, what Gabrielle calls, the most important meal of the day.
Don’t Quit Your Day Job!
As for tips for other entrepreneurs, Gabrielle believes and trusts in the universe. She believes that the energy you give to the world is the energy you will receive. “We are all bodies of energy—we attract what we put out into the world.” Although there is a certain amount of spirituality that goes into success for Gabrielle, it also requires lots of hard work. Gabrielle’s tips for other food entrepreneurs? “Learn from the experts”, “visualize yourself accomplishing your goal”, and most importantly, “don’t quit your day job!”
Tomgirl Juice Co.
463 St Paul St, Burlington, VT
tomgirl.production@gmail.com
Mon – Fri: 7:00 AM – 4:00 PM
Sat: 9:00 AM – 4:00 PM
***
Natalie Lovelace
All Photos Taken By Bronwyn Dunne
Posted: 10-5-2015
Tomgirl Juice Co. 463 St Paul St, Burlington, VT tomgirl.production@gmail.com Mon - Fri: 7:00 AM - 4:00 PM Sat: 9:00 AM - 4:00 PM
*** Natalie Lovelace All Photos Taken By Bronwyn Dunne
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Upon walking into Tomgirl Juice Co., my day was brightened by the charming shop filled with whimsical yellow tissue paper flowers that hung from the ceiling. Bronwyn and I were warmly greeted by the owner, Gabrielle Kammerer (pictured above on the right), who was equally as vibrant as the colorful juices that filled the shelves. Tomgirl Juice Co. is an organic juice company located in Burlington’s South End that focuses on locally grown and wild produce. Gabrielle’s goal is to use local “superfoods” to aid in the “thoughtful consumption of color”. Oftentimes, we think of superfoods as products that are grown afar, such as as goji berries. However, Gabrielle explains that there are tons of “superfoods” that are fresh and packed with nutrients in our own backyards. Tomgirl sells a variety of unique seasonal juices, such as Butternut Squash and Sweet Potato, nut milks, like Maple Sunflower Seed, and a variety of other goodies, from seasonal soups to chia puddings. Gabrielle also offers a variety of cleanses to fit anyone’s personal goals and comfort level. Visit Tomgirl’s website here to stay up to date on juices and treats offered each day.
Passion and Hard Work
A little over a decade ago, Gabrielle Kammerer could be seen riding her bike in below freezing temperatures with a helmet, bomber jacket, tights, thick socks, and an April Cornell dress blowing in the wind as she raced to deliver juice on her lunch break. How Gabrielle’s life led her to the creation of Tomgirl is anything but a straight trajectory, but there’s an inspiring common thread of passion, hard work, sacrifice and risk taking that guided her entire journey.
Food Can Be Fun
With her interest in photography and influence from her father, a commercial artist, Gabrielle has always had a creative drive. However, her interest in food was not illuminated until her teenage years after visiting a Trader Joe's for the first time. The creative and colorful packaging triggered something in her, making her realize that food can be a fun outlet of expression too.
Colorful Oaxacan Agua Frescas
Her interest in food and color deepened during a trip to Oaxaca at the age of 20, where the many layers of flavor that went into each dish excited her eyes and palate. She became fascinated by the chocolate makers who would grind chocolate to their personal taste, and make a paste that would be used in moles as well as hot chocolate and desserts. This handcrafting was an art form that made food personal. It was the opposite of her experience in the US, and the opposite of processed foods and supermarket production. What really captivated her about Oaxaca was the beautiful fresh fruit Aguas Frescas that came in a rainbow of colors filled with slices of fresh fruit.
An Infinity Company
Now, in a brightly lit shop with her own colorful juices, she reflects on the variety of her creative endeavors predating Tomgirl including: helping to design a bathing suit line, starting a gingerbread cookie company, and working for Katrina Markoff at Vosges Chocolate. However, Gabrielle came to realize that she wanted to move in a more health conscious direction, specifically focusing on tomatoes. To Gabrielle, tomatoes represent power through femininity and sensuality. She began thinking about an idea to create a tomato juice company that would come in an array of different colored tomatoes, and thus, different colored juices, similar to the Aguas Frescas in Oaxaca. This idea evolved further into Tomgirl Juice Co., what Gabrielle calls an “infinity company”, that could become an endless number of products under one label. She felt she had come up with an entity that embodied all the qualities that she admired, and gave her room to be creative and express the feminine power and energy she had discovered in Mexico.
Leap of Faith
Gabrielle then started doing what she knew how to do best – learning from the experts! She worked for two different juice companies simultaneously, learning different juices techniques and flavor combinations. After hearing from a friend how wonderful the food scene was in Burlington, she knew she had to make a go of it. Gabrielle bought a one-way ticket and arrived with no money to her name, but she magically felt at home in Vermont.
Grassroots Phenomenon
Once she felt confident that she could make her own juice, she was working at April Cornell during the day and juice making all the time in-between. She started training herself to wake up early. She perfected a positive mood to make juice even though it meant she had no time for anything else outside of her job.  The time she’d spent making gingerbread cookies had taught her how to “make things fast,” which was helpful.  She started selling juice during her lunch breaks, and after work--queue the intro bike scene-- and signed up for events where she sold her juice as well. From leaving different juices on neighbors’ cars and mailboxes, to personally handing them out to strangers on Church Street, Gabrielle’s juice company started as a grassroots phenomenon.
Right Intentions
Today, with a staff of eight, Tomgirl Juice Co. makes 150 juices every day. Gabrielle does not believe in “controlling” the fruits and vegetables she works with. There are certain juicing standards she upholds to preserve the integrity of each juice. “You must have the right intentions go into each juice”, Gabrielle emphasizes. For example, she’ll never juice a berry; instead she blends them into a drink. In addition, there are certain produce she will never filter, such as grapefruits, ginger and wheatgrass because this overworks the juice. In addition to giving her juices the utmost respect and care, Gabrielle shares this treatment with her staff. This includes giving  them an hour lunch break so that everyone has time to enjoy, what Gabrielle calls, the most important meal of the day.
Don’t Quit Your Day Job!
As for tips for other entrepreneurs, Gabrielle believes and trusts in the universe. She believes that the energy you give to the world is the energy you will receive. “We are all bodies of energy—we attract what we put out into the world.” Although there is a certain amount of spirituality that goes into success for Gabrielle, it also requires lots of hard work. Gabrielle’s tips for other food entrepreneurs? “Learn from the experts”, “visualize yourself accomplishing your goal”, and most importantly, “don’t quit your day job!”
Tomgirl Juice Co. 463 St Paul St, Burlington, VT tomgirl.production@gmail.com Mon - Fri: 7:00 AM - 4:00 PM Sat: 9:00 AM - 4:00 PM
*** Natalie Lovelace All Photos Taken By Bronwyn Dunne
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Upon walking into Tomgirl Juice Co., my day was brightened by the charming shop filled with whimsical yellow tissue paper flowers that hung from the ceiling. Bronwyn and I were warmly greeted by the owner, Gabrielle Kammerer (pictured above on the right), who was equally as vibrant as the colorful juices that filled the shelves. Tomgirl Juice Co. is an organic juice company located in Burlington’s South End that focuses on locally grown and wild produce. Gabrielle’s goal is to use local “superfoods” to aid in the “thoughtful consumption of color”. Oftentimes, we think of superfoods as products that are grown afar, such as as goji berries. However, Gabrielle explains that there are tons of “superfoods” that are fresh and packed with nutrients in our own backyards. Tomgirl sells a variety of unique seasonal juices, such as Butternut Squash and Sweet Potato, nut milks, like Maple Sunflower Seed, and a variety of other goodies, from seasonal soups to chia puddings. Gabrielle also offers a variety of cleanses to fit anyone’s personal goals and comfort level. Visit Tomgirl’s website here to stay up to date on juices and treats offered each day.
Passion and Hard Work
A little over a decade ago, Gabrielle Kammerer could be seen riding her bike in below freezing temperatures with a helmet, bomber jacket, tights, thick socks, and an April Cornell dress blowing in the wind as she raced to deliver juice on her lunch break. How Gabrielle’s life led her to the creation of Tomgirl is anything but a straight trajectory, but there’s an inspiring common thread of passion, hard work, sacrifice and risk taking that guided her entire journey.
Food Can Be Fun
With her interest in photography and influence from her father, a commercial artist, Gabrielle has always had a creative drive. However, her interest in food was not illuminated until her teenage years after visiting a Trader Joe's for the first time. The creative and colorful packaging triggered something in her, making her realize that food can be a fun outlet of expression too.
Colorful Oaxacan Agua Frescas
Her interest in food and color deepened during a trip to Oaxaca at the age of 20, where the many layers of flavor that went into each dish excited her eyes and palate. She became fascinated by the chocolate makers who would grind chocolate to their personal taste, and make a paste that would be used in moles as well as hot chocolate and desserts. This handcrafting was an art form that made food personal. It was the opposite of her experience in the US, and the opposite of processed foods and supermarket production. What really captivated her about Oaxaca was the beautiful fresh fruit Aguas Frescas that came in a rainbow of colors filled with slices of fresh fruit.
An Infinity Company
Now, in a brightly lit shop with her own colorful juices, she reflects on the variety of her creative endeavors predating Tomgirl including: helping to design a bathing suit line, starting a gingerbread cookie company, and working for Katrina Markoff at Vosges Chocolate. However, Gabrielle came to realize that she wanted to move in a more health conscious direction, specifically focusing on tomatoes. To Gabrielle, tomatoes represent power through femininity and sensuality. She began thinking about an idea to create a tomato juice company that would come in an array of different colored tomatoes, and thus, different colored juices, similar to the Aguas Frescas in Oaxaca. This idea evolved further into Tomgirl Juice Co., what Gabrielle calls an “infinity company”, that could become an endless number of products under one label. She felt she had come up with an entity that embodied all the qualities that she admired, and gave her room to be creative and express the feminine power and energy she had discovered in Mexico.
Leap of Faith
Gabrielle then started doing what she knew how to do best – learning from the experts! She worked for two different juice companies simultaneously, learning different juices techniques and flavor combinations. After hearing from a friend how wonderful the food scene was in Burlington, she knew she had to make a go of it. Gabrielle bought a one-way ticket and arrived with no money to her name, but she magically felt at home in Vermont.
Grassroots Phenomenon
Once she felt confident that she could make her own juice, she was working at April Cornell during the day and juice making all the time in-between. She started training herself to wake up early. She perfected a positive mood to make juice even though it meant she had no time for anything else outside of her job.  The time she’d spent making gingerbread cookies had taught her how to “make things fast,” which was helpful.  She started selling juice during her lunch breaks, and after work--queue the intro bike scene-- and signed up for events where she sold her juice as well. From leaving different juices on neighbors’ cars and mailboxes, to personally handing them out to strangers on Church Street, Gabrielle’s juice company started as a grassroots phenomenon.
Right Intentions
Today, with a staff of eight, Tomgirl Juice Co. makes 150 juices every day. Gabrielle does not believe in “controlling” the fruits and vegetables she works with. There are certain juicing standards she upholds to preserve the integrity of each juice. “You must have the right intentions go into each juice”, Gabrielle emphasizes. For example, she’ll never juice a berry; instead she blends them into a drink. In addition, there are certain produce she will never filter, such as grapefruits, ginger and wheatgrass because this overworks the juice. In addition to giving her juices the utmost respect and care, Gabrielle shares this treatment with her staff. This includes giving  them an hour lunch break so that everyone has time to enjoy, what Gabrielle calls, the most important meal of the day.
Don’t Quit Your Day Job!
As for tips for other entrepreneurs, Gabrielle believes and trusts in the universe. She believes that the energy you give to the world is the energy you will receive. “We are all bodies of energy—we attract what we put out into the world.” Although there is a certain amount of spirituality that goes into success for Gabrielle, it also requires lots of hard work. Gabrielle’s tips for other food entrepreneurs? “Learn from the experts”, “visualize yourself accomplishing your goal”, and most importantly, “don’t quit your day job!”
Tomgirl Juice Co. 463 St Paul St, Burlington, VT tomgirl.production@gmail.com Mon - Fri: 7:00 AM - 4:00 PM Sat: 9:00 AM - 4:00 PM
*** Natalie Lovelace All Photos Taken By Bronwyn Dunne
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A lovely story about Gabrielle. Thanks.
Margo
Sure wish TomGirl juices could be ordered for a week and delivered to the Middlebury Food Coop! Wouldn’t that be great!
A combination of Tomgirl juices, concocted by Gabrielle, got rid of a pesky urinary tract infection I had. 🙂
Thank you so much for all your comments…and how great that TomGirl Juice is so effective! The juices I’ve tasted are really delicious, too, and really pure. Delightful combination of good health and good taste!
I have tried several of the TomGirl juices and they are pretty amazing. Gabrielle has a very charming shop as well. Nice job on this article on all the amazing juice choices! Enjoyed reading it!